Is Your Passion Profitable?
If you’re like me, you love what you do. You get excited about helping others and watching them reach their goals. Your passion and excitement are evident to everyone. People are in love with your passion and the transformational results they receive from your work, yet you struggle with selling your wellness solutions. A “sleazy” feeling begins to creep in when it’s time to sign-up a new potential client that’s so uncomfortable that you actually find yourself talking them out of the sale. Unbelievable things begin to spew out of your mouth just so you can relieve yourself of the tension.
Does any of this sound familiar? One of the biggest reasons that I’ve discovered with my wellness practitioner clients is the disconnected feelings they have between their passion and gaining profits. As a wellness practitioner you are what I consider a “heart-centered” person. You have a great love for not only your work but for the people you help. And, who wants to ruin that incredible feeling with a sleazy sales pitch? But you are also doing a great disservice to those who really need the transformation that you provide when you don’t make an offer.
As a wellness practitioner you are an agent of change. Most of your work revolves around helping people make life-long changes and I’m sure it’s also the number one issue that your clients have the most difficulty accomplishing. This problem of change is also your sales solution. You need to put pressure on the pain of where your clients currently are versus where they want to be? You need to get them to say they need you rather than you trying to sell them. And you do this by walking them safely through what I call the “valley of death.” No one wants to admit that they have a problem. I would bet that even as you read this you’re convincing yourself that you don’t have a sales problem? Believe it or not, our brains are wired to respond to positive thoughts rather than negative. That’s why it’s so hard for us to admit our shortcomings. It’s also the reason why many of us have a problem with saying NO. I also suspect this is why you may have heard “I need to think about it,” from more than one person because you didn’t get them to say no when they didn’t offer up an immediate yes! You need to be willing to walk away when someone can’t see the transformation that you offer.
To move your passion into profits you need to:
Believe that the transformation that you offer is valuableGet them to see the gap between where they are and where they want to beAllow them to be uncomfortable with the truthGet a no when you can’t get a yesWalk away from a “I’ll think about it,” because it’s really a noBe well my friends as you help move people towards the truth of health and wellness with hope, love and laughter.
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